AbstractThis chapter explores the natural feeding behaviour, domestic feeding, behavioural problems related to feeding in captivity and welfare of domestic animals, particularly cattle, horse and chicken. The solutions for feeding problems and poor welfare are discussed. The concept of environment of evolutionary adaptedness (EEA), environment of domestic adaptedness (EDA) and environment of current adaptedness (ECA) is presented. Methods for measuring mismatch and eventually a Darwinistic framework are given that naturally select the most optimal adaptation of the animal to its environment.