Abstract
In addition to the massive arms race, the Cold War was psychological in winning over and attracting foreign individuals, groups, and governments. This study analyzes the very important role of cultural diplomacy in the Cold War, a period marked by intense geopolitical tensions between the United States and the Soviet Union. Taking into account the catastrophic consequences of a possible direct military conflict between the two superpowers, cultural diplomacy and the concept of projecting soft power to achieve national interests was crucial. Focusing on the interplay between the two superpowers, this study analyzes the mechanisms and influence of cultural diplomacy on international relations during the Cold War. Moreover, it analyzes the approach of the United States and the Soviet Union to this concept and provides insight into the key strategic differences in the use of cultural diplomacy in foreign policy of the period.