Affiliation:
1. Radio-television of Tuzla Canton
Abstract
The article discusses the implications, potential, and ways of using online media in the context of television journalism. Watching TV together is moving to social networks. Relying on the concept of social television viewing, the paper tried to study how television station editors use social networks, as well as to what extent social networks use television as a source of content. These questions were investigated empirically using the method of content analysis on a sample of 10 BH. television stations. The results point to three areas: 1. watching television on social networks as a social activity (Social TV), 2. television as a resource and source of content for social networks, and 3. social networks as a new television platform. The article provides a contribution to a poorly studied area in studies of the adaptation of television to the contemporary convergent environment.
Reference31 articles.
1. Aguilar, M. Gómez, Francisco Javier Paniagua Rojano, Pedro Farias Batlle (2015), ˝The behaviour of the television audience on social networks. An approach to its profile and the most talked-about programmes˝, Revista Latina de Comunicación Social, 70(058), 539–551.
2. Briggs, Asa, Peter Burke (2010), A social history of the media: From Gutenberg to the Internet, Polity Press
3. Buschow, Christopher, Beate Schneider (2015), ˝Future Potential of Social TV˝, In:Konrad Mitschka (ed.), Wohin? Public Value Bericht 2914/15, Österreichischer Rundfunk, Wien, 18–21.
4. Buschow, Christopher, Beate Schneider, Lisa Carstensen, Martin Heuer, Anika Schoft (2013), ˝Social TV in Deutschland: Rettet soziale Interaktion das lineare Fernsehen?˝, Medienwirtschaft, 10(1), 24–32.
5. Buschow, Christopher, Beate Schneider, Simon Ueberheide (2014), ˝Tweeting Television: Exploring Communication Activities on Twitter While Watching TV˝, Communications: European Journal of Communication Research, 39(2), 129–149.