Satisfaction of cooperatives: analysis of measurement scales

Abstract

Satisfaction is a complex and important construct in different areas of knowledge, such as marketing and consumer behavior. Based on the importance of this construct, the objective of this article is to identify and analyze measurement scales referring to the perception of "cooperative satisfaction" in relation to cooperatives. This is an exploratory study with a qualitative and descriptive character, with systematic review as a method of investigation. It has been identified that there is no specific scale in the literature aimed at measuring the "satisfaction of the co-workers" construct. In any case, it was found that the scales that exist for the construct "satisfaction" can be used to measure the satisfaction of the cooperates, a construct considered in this article, with the appropriate adaptations, as can already be observed in other areas in which scales for the construct "satisfaction" are used.