Affiliation:
1. Bucharest University of Economic Studies
Abstract
Due to the ascending responsible trends, companies, institutions and even individuals have the opportunity, nowadays, to reconceive their practices and, therefore, contribute to the development of collective wellbeing. In this regard, corporate social responsibility may be perceived as an appropriate instrument. Corporate social responsibility extends beyond traditional business practices by establishing a positive behavior based on ethical, legal, and philanthropic principles, willingness to educate individuals, to support and sustain the environment, society and future generations. Universities and businesses alike should be able to provide coherent explanations to the emerging realities of the environment and society. The higher-level educational institutions’ primary function is to consider and fulfill the expectations of the society in which it operates. Hence, forming professionals in a responsible manner has to become one of the main objectives of the academic environment. Therefore, the aim of this study was to analyze the social responsibility of a reputable university located in Bucharest, from a legitimate stakeholder perspective, respectively, the student. Hence, a quantitative approach, namely a questionnaire, has been used in order to collect primary data. Findings reveal that an effort has been made in the Romanian academic context to promote and encourage responsible practices.
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