Systematization of the short circuit marketing experience: Case study Tibasosa, Boyacá

Abstract

The Short Circuits of Commercialization (SCC) have become scenarios of vital importance for dismissing the relations between the countryside and the city or the producer and the final consumer. For this reason, the systematization and dissemination of successful experiences in this area of knowledge make sense. The research was carried out to systematize the experience of the SCC of the Municipality of Tibasosa, Boyacá. Following the hermeneutic historical research approach, a descriptive study was carried out using qualitative research tools. In-depth interviews were performed, which were processed using the Atlas ti software. In the SCC, the producers carry out a strategic planning of the organic production and the commercialization of their vegetables that allows consumers to know the origin of their products. This commercial and organizational process has been going on for more than 26 years, in which persistence and discipline have allowed producers to maintain themselves over time. However, the process requires generating new strategies on a larger scale.