Author:
Mazali Tatiana,Scaldaferri Lorenza
Abstract
WeChat is the major Chinese social media platform, with over a billion users worldwide. Using WeChat is essential for Chinese citizens' daily lives, and at the same time for foreign individuals, institutions, and companies entertaining rela-tionships with the People's Republic of China (PRC). In this paper, the authors an-alyse the role of the WeChat social media platform as a soft power tool. Through the case study of Politecnico di Torino as a foreign institution opening a WeChat Official Account, the authors explore the numerous purposes the platform offers and its impact on a foreign institution.
Subject
General Earth and Planetary Sciences,General Environmental Science
Reference54 articles.
1. Anzera G., Massa A. (2021), Media digitali e relazioni internazionali. Tecnologie, potere e conflitti nell'era delle piattaforme online, Guerini e Associati, Milano.
2. Benney J. D., Xu J. (2018), The decline of Sina Weibo: a technological, political, and market analysis, in Kent M., Ellis K., Xu J. (Eds.), Chinese Social Media: Social, Cultural, and Political Implications (1st ed.), Routledge, New York, pp. 221-235.
3. Boccia Artieri G. (2012), Stati di connessione. Pubblici, cittadini e consumatori nella (social) Network Society, Franco Angeli, Milano.
4. Chan M. (2015), Multimodal connectedness and quality of life: examining the influences of technology adoption and interpersonal communication on well-being across the life span, in «Journal of Computer-Mediated Communication», 20 (1), pp. 3-18.