Is perceived authenticity also desired? Investigating the relation between perceived authenticity and product preference

Author:

Filaretova Olga,von Meyer-Höfer Marie,Sidali Katia Laura

Publisher

Franco Angeli

Subject

Economics and Econometrics,Agricultural and Biological Sciences (miscellaneous),Agronomy and Crop Science

Reference48 articles.

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3. Belk, R.W. (1990). The Role of Possessions in Constructing and Maintaining A Sense of Past. Advances in Consumer Research, 17, 669-676.

4. Bemporad, R. & Baranowski, M. (2007). Conscious Consumers Are Changing the Rules of Marketing. Are You Ready? Highlights from the bbmg Conscious Consumer Report November 2007. -- Retrieved on 15 July 2012 at http://www.fmi.org/docs/sustainability/bbmg_conscious_consumer_white_paper.pdf?sfvrsn=2.

5. Beverland, M.B. (2005). Crafting brand authenticity: The case of luxury wines. Journal of Management Studies, 42(5), 1003-29.

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