Author:
Nevi Giulia,Monsurrò Luigi,Dezi Luca,Gregori Gian Luca
Abstract
Studies on longevity firms and innovation are limited. This study aims to discover if and how the longevity family firms are able to communicate innovation and able to communicate innovation concerning their being traditional. Our evidence individuated as longevity family firms adopt an integrative approach to innovation and the family remains more attached to tradition with a different role in the firms communication.