From B2B to A4A: An Integrated Framework for Viable Value Co-Creation

Author:

Polese Francesco,Sarno Debora,Troisi Orlando,Grimaldi Mara

Publisher

Franco Angeli

Subject

General Medicine

Reference84 articles.

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2. Akaka M.A., Vargo S. L. and Lusch R.F. (2013). The complexity of context: a service ecosystems approach for international marketing. Journal of Marketing Research, 21(4): 1-20.

3. Dyadic Business Relationships within a Business Network Context

4. Ashby E. (1958). Technology and the Academics. London, UK: Macmillan.

5. Barile S. (2009). Management sistemico vitale. Torino: Giappichelli.

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