1. Exclusive interview: Bryan Jerden on trailer sound design;Albrechtsen, P.,2012
2. Artificial intelligence in the creative industries: A review;Anantrasirichai, N.,2022
3. Looking at television: Action or reaction?;Anderson D.R.,1983
4. The startle effect: implications for spectator cognition and media theory;Baird, R.,2000
5. Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture or reduce attention?;Bellman, S.,2019