The Hashtag Game: Disrupting Dissent during the Bersih 4 Protest

Abstract

Abstract This paper demonstrates how protest tactics, such as the use of hashtags, can be co-opted by counter-protesters, as evidenced by how the cybertroopers operated against the Bersih 4 protest in 2015. This is achieved via focusing the analysis on how geographic places were communicated on Twitter around the time of the protest. The Bersih movement in Malaysia is an example of how a digital-savvy social movement organisation (SMO) operates in a hybrid regime. In this paper, I explore a form of reaction that, on the surface, appeared to be a bottom-up initiative against the Bersih movement. Based on the fieldwork conducted around the Bersih 4 protest in 2015, I focus on place mentions on Twitter to detect the cybertroopers who attempted to disrupt the discussion and narrative through the use of hashtags.