Odor-Induced Taste Enhancement Is Specific to Naturally Occurring Temporal Order and the Respiration Phase

Author:

Amano Shogo1,Narumi Takuji2,Kobayakawa Tatsu3,Kobayashi Masayoshi4,Tamura Masahiko1,Kusakabe Yuko5,Wada Yuji126ORCID

Affiliation:

1. Ritsumeikan Global Innovation Research Organization, Ritsumeikan University, 1-1-1 Noji-higashi, Kusatsu, Shiga 525-8577, Japan

2. Graduate School of Information Science and Technology, The University of Tokyo, 7-3-1 Hongo, Bunkyo-ku, Tokyo 113-8654, Japan

3. Human Technology Research Institute, National Institute of Advanced Industrial Science and Technology (AIST), 1-1-1 Umezono, Tsukuba, Ibaraki 305-8560, Japan

4. Department of Otorhinolaryngology-Head and Neck Surgery, Mie University Graduate School of Medicine, 2-174 Edobashi, Tsu, Mie 514-8507, Japan

5. Food Research Institute, National Agriculture and Food Research Organization, 2-1-12 Kannondai, Tsukuba, Ibaraki 305-8642, Japan

6. College of Gastronomy Management, Ritsumeikan University, 1-1-1 Noji-higashi, Kusatsu, Shiga 525-8577, Japan

Abstract

Abstract Interaction between odor and taste information creates flavor perception. There are many possible determinants of the interaction between odor and taste, one of which may be the somatic sensations associated with breathing. We assumed that a smell stimulus accompanied by inhaling or exhaling enhances taste intensity if the order is congruent with natural drinking. To present an olfactory stimulus from the identical location during inhalation and exhalation, we blocked the gap between the tube presenting the olfactory stimulus and the nostril. Participants breathed and ingested the solution according to the instructions on the screen and evaluated the solution’s taste intensity. Vanilla odor enhanced the sweet taste in both retronasal and orthonasal conditions when the order of stimuli was congruent with natural drinking, but it did not do so in either condition when they were incongruent. The results suggest that breathing is a determinant of odor–taste interaction. The methods of presenting olfactory stimuli used in this study were compared and discussed in relation to those used in previous studies. Odor-induced taste enhancement depends on the time order of smell with breathing and taste congruency in natural drinking. Taste enhancement was induced by odor in both conditions by minimizing differences in odor presentation between them.

Funder

Japan Society for the Promotion of Science

Publisher

Brill

Subject

Cognitive Neuroscience,Computer Vision and Pattern Recognition,Sensory Systems,Ophthalmology,Experimental and Cognitive Psychology

Reference32 articles.

1. A new technique to synchronize breathing with aroma presentation via the nostril;Amano, S.

2. The multisensory perception of flavor;Auvray, M.

3. Judgements of attractiveness of the opposite sex and nostril differences in self-rated mood: the effects of androstenol;Beaton, A. A.

4. Retronasal odor perception requires taste cortex, but orthonasal does not;Blankenship, M. L.

5. Differential sensitivity for smell: “noise” at the nose;Cain, W. S.

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