Implementation of Banking Services Marketing Model Based on Content Analysis Method and Grounded Theory in Bank Saderat Iran

Author:

Garmsiri Mohsen,Kangarani Farahani Ali,Amirnezhad Ghanbar

Publisher

Apex Publishing

Reference34 articles.

1. Adina, F., Safai, N., & Devsalar, H. (2015). "Investigating the effect of tourism service marketing mixes on attracting tourists". Master's thesis of Islamic Azad University of Pharmaceutical Sciences.

2. Banks’ Performance and Economic Growth in India: A Panel Cointegration Analysis

3. Amiri, A. (2017). "Identification and prioritization of marketing strategies for banking services in small towns (case study: National Bank). Master's thesis of Alborz Islamic Azad University, Karaj Center.

4. Mobile banking service quality and customer relationships

5. Azimi, H., Mirabi, V., & Safarzadeh, H. (2021). Design and explanation of social media-based banking services marketing model. Journal of Business Management, 13(51), 1-13.

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