The influence of networking on the profitability of communication firms-Reference-Cited by-同舟云学术

The influence of networking on the profitability of communication firms

Published:2023 Issue:2, special issue Volume:4 Page:335-343
ISSN:2708-4965
Container-title:Corporate and Business Strategy Review
language:en
Short-container-title:CBSR

Author:

Odiwo Williams Omokhudu¹^ORCID,Egielewa Peter Eshioke¹^ORCID,Sanni Abdulkarim Praise²^ORCID,Erigbe Patience Ajirioghene³^ORCID,Atairet Atairet Clifford⁴,Otsupius Anthonia Ighiebemhe¹^ORCID,Omoluabi Ehis Taiwo¹^ORCID,Ohioka Godwin¹^ORCID,Odion Howardson Ayemenre⁵

Affiliation:

1. Edo State University Uzairue

2. American University of Nigeria

3. Mountain Top University

4. Akwa Ibom State University

5. Edo State Polytechnic

Abstract

This study examined networking’s impact on Nigerian communication enterprises, focusing on Globacom Nigeria Limited. Cross-border business has created challenges and opportunities for rising and emerging economies. Globacom Nigeria Limited has always looked beyond national borders for opportunities. Due to product demand, the company seeks new changes and faces overseas competition. In undeveloped countries, there are few quantitative studies on the relationship between networking and profitability. The study is survey-based. This training involved 24,400 employees (Globacom, 2017, as cited in Odiwo, 2018). Using Freund and Williams’ (1977, as cited in Godden, 2004) sample size determination (Cochran’s formula), 243 questionnaires and oral interviews were employed to collect data. A test-and-retest sampling strategy was employed to determine the association between variables. Networking increased the profitability of Nigerian communication enterprises (R = 0.99, P = 0.000). The learning proposes organizations employ networking to promote profitability and improve organizational effectiveness (Kapian & Nasayan, 2002; Etuk & Emenyi, 2022). Nigeria’s government should give innovative methods of doing things to improve commercial opportunities.

Publisher

Virtus Interpress

Subject

Earth and Planetary Sciences (miscellaneous),Management Science and Operations Research,Decision Sciences (miscellaneous),Strategy and Management

Link

https://virtusinterpress.org/IMG/pdf/cbsrv4i2siart13.pdf

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