Mapping potential sectors based on financial and digital literacy of women entrepreneurs: A study of the developing economy

Abstract

This study aims to map the potential sectors based on the financial and digital literacy of women entrepreneurs in the city of Palembang, Indonesia, which continues from the previous research by Fauzi, Antoni, and Suwarni (2020). The research sample is small and medium businesses owned and managed by women entrepreneurs in Palembang where there are 18 districts. The research sample is selected from 18 districts in the city of Palembang and the total sample used is 115 women entrepreneur respondents. Descriptive statistics is employed in this study to map potential sectors and the results show that most businesses in Palembang are businesses engaged in the food, beverage, and tobacco industry, which account for 44.9%, while businesses engaged in other processing sectors rank second among the micro and small businesses in Palembang. Local and provincial governments can be more responsive to stimulate the food, beverage, and tobacco industry sector, other processing industry sectors and the wood industry sector, and wood furniture products so that products in the industrial sector can be superior in the future. The provision of coaching and training must also be more intensively provided by the relevant agencies so that they can help micro, small and medium enterprises (MSMEs) to develop in the future.