The role of crisis leadership in improving organisational culture during the COVID-19 pandemic among Kwazulu-Natal Christian business leaders

Abstract

The study wants to know how Christian business leaders navigated the difficult and uncertain times of COVID-19 so that their companies thrived, retained their employees, and continued to operate successfully during a global economic crisis. This study employs an approach that combines quantitative and qualitative methods. Quantitative methodology is used to gather demographic data about study participants, a qualitative methodology is used since the goal of the study is to explore the range of opinions. The findings of this study ascertained that Christian leaders who demonstrated high levels of resilience were able to survive and, in some cases, thrive during the COVID-19 crisis. Leaders who demonstrated resilience and a positive outlook could increase the level of resilience in their followers, allowing them to survive the crisis. The COVID-19 pandemic has also brought attention to the necessity of situational analysis in dealing with and resolving a crisis. Conscious of the COVID-19 situation and guided by the contingency theory, Christian business leadership had to unlearn old habits and adjust to new ways of operating. This research is a new investigation into the ability of Christian business leaders to navigate through the turbulent times of COVID-19 so that their businesses and their followers can survive and prosper.