Affiliation:
1. University of International Studies of Rome
Abstract
In the fast-changing business landscape of today, the interrelationship between digital innovations and the international business environment is more critical than ever (Shaheer et al., 2022) and the rapid growth of digital innovations has brought about changes to several principles and rules of international business (Baum & Haveman, 2020). This Editorial highlights the multifaceted impact of these themes, drawing insights from recent research and case studies that emphasize their significance in different sectors. Within this framework, it becomes evident that the fusion of technology and global strategy is reshaping industries and creating new paradigms of operation.