Visually re-design service processes for quality sustainable development

Abstract

The purpose of this paper is to review the ways of identifying the process improvement areas with quality sustainable development (SD) mindset via visual process re-design to engage the learners studying service design to become a future sustainable development leader. This paper draws conclusions from a visual service re-design process of establishing an E-platform by undergraduate students with contents related to UN Sustainable Development Goals (SDGs) 3 wellbeing and 4 quality of education. The visual E-platform in ecotourism industry provides a mindset of integration of knowledge, skills, attitudes, perspectives and values of undergraduate students. After reviewing literature on sustainable development mindset, sustainable development goals and corporate social responsibility (CSR), it has been found that the attributes of E-platform creators are – knowing and being; and perception of service re-design – inputs of UNSDGs and UNPRME in ecotourism and system thinking; processes of integrated sustainable issues affecting the outputs of service innovation related to quality sustainable development. Though the findings are of managerial relevant to sustainable development mindset, responsible management education and service design, validation of the E-platform with on-going quantitative and qualitative data are required for a holistic view of building a sustainable development mindset with innovative integration of ecotourism processes. The ultimate output of the paper is an integrated E-platform of ecotourism with multi-disciplinary knowledge. Therefore, academics, industry practitioners, NGOs and policymakers shall consider these findings when exploring the ways of establishing sustainable development mindset in an innovative way in ecotourism.