Economic and social factors and the impact of COVID-19 on the success and failure of women entrepreneurs: A study of governance context

Abstract

The success of Jordanian women entrepreneurs during the COVID-19 pandemic has been affected by a range of non-financial factors. The research aims to understand the impact of economic and social factors on the success and failure of Jordanian women entrepreneurs, with a focus on the effects of the COVID-19 pandemic. On the other hand, this study sheds light on the reasons for the success of the projects of female entrepreneurs in Jordan, so it helps women to know the strengths that help them in the continuity and success of the project, after interviews conducted with 32 female entrepreneurs. The result was that the research confirms that project success goes beyond the financial aspects and involves careful planning and skills acquisition. This holistic perspective means that support programs should include a broader range of training modules, including business planning, project management, and personal skills development. By addressing these multifaceted aspects, women entrepreneurs can build a more resilient foundation for their businesses. In summary, entrepreneurship is not only affected by financial matters, and COVID-19 did not only have a bad effect, but it had a good effect on most women. Therefore, we must take into account that it was a reason for the success of most women in their projects.