Communicating transformation, Black Economic Empowerment, and social interventions amongst South African business-Reference-Cited by-同舟云学术

Communicating transformation, Black Economic Empowerment, and social interventions amongst South African business

Published:2012 Issue:3 Volume:9 Page:472-480
ISSN:1810-3057
Container-title:Corporate Ownership and Control
language:en
Short-container-title:COC

Author:

Rampersad Renitha^ORCID,Juggernath Swastika

Abstract

This paper illustrates the strategic responses of South African companies that have been challenged with corporate transformation due to Black Economic Empowerment (BEE). In this study we investigate the approach used by BEE compliant businesses in formulating and implementing communication strategies to ensure an informed workforce. This paper reports on findings which reveal that communication strategies have been put in place since the implementation of BEE and highlights that there is a moral obligation for the company to ensure that employees are made aware of their rights. Respondents agreed that the initial BEE implementation stages involved numerous misconceptions by staff, which placed a barrier on the effective implementation of BEE in the workplace.

Publisher

Virtus Interpress

Subject

General Business, Management and Accounting

Link

https://virtusinterpress.org/IMG/pdf/10-22495_cocv9i3c4art5.pdf

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