Communication Competences of a Tourist Guide as Presented in the Films My Life in Ruins and Jungle Cruise

Abstract

Tourist guides play a vital role in tourism by forming one of the most important professions in the tourism industry. This chapter presents the tasks and competences of the guides as shown in the selected films My Life in Ruins and Jungle Cruise and highlights the communication competences that they must have to meet the demands and expectations of tourists. For this purpose, we analyzed the selected characters' communication competences through content analysis and presented our findings. However, since the assessment of the development of communication competences should not only rely on fictional characters, we also conducted semi-structured interviews with professional tourist guides, which gave us a broader and more realistic picture of the expected communication competences.