Exploring Gender and Age Dynamics in Social Media Marketing: A Questionnaire-Based Analysis

Abstract

The article explores the realm of social media marketing, specifically delving into the perceptions and behaviors of users through a structured questionnaire and subsequent statistical analysis. With a primary aim to understand the dynamics between demographic factors and attitudes towards influencers and social media platforms, the study investigates the correlation between respondents' gender and their trust in influencers as a credible information source. Additionally, it scrutinizes the relationship between respondents' age and their presence on Instagram, a popular social media platform. Through rigorous data collection and analysis, the research endeavors to unveil insights into the evolving landscape of social media marketing, shedding light on how demographic variables shape individuals' engagement and trust in influencer-driven content and platform preferences. This article contributes to the existing body of knowledge by offering empirical evidence and statistical verification of the intricate connections between demographic characteristics and social media behaviors, providing valuable insights for marketers and practitioners seeking to optimize their strategies in the digital sphere.