Abstract
Purpose: The main goal is to explore the advancement of knowledge on senior customers' needs in a banking environment, integrating the Sustainable Development Goals (SDG) in the context of the silver economy. Methodology: The study employs a systematic literature review on senior retail banking customers to identify how banks integrate silver economy into their Environmental, Social and Governance (ESG) strategies and how they are reflected in the literature. Findings: The paper supports the concept of "silver banking" and shows the research gap in analysing seniors and the sustainability performance of retail banks. Limitations: Responding to SDG goals in banking, the research recognises this environment based on the Web of Science. Implications: Banks can foster an inclusive and sustainable approach by addressing the needs of the ageing people with a range of ESG-linked initiatives within retail banking, including age-inclusive banking products, services, environments, and community engagement programs tailored to seniors. Originality/Value: The research contributes to the discussion on SDG by highlighting the opportunities for banks to contribute to societal well-being through the lens of silver banking. It offers insights into opportunities associated with an ageing demographic, advancing an inclusive and responsible approach to retail banking concerning Sustainable Banking Goals.
Publisher
University of Maribor Press
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