Abstract
Platform business models like Uber Ride or Airbnb Lodging enable innovative business models by operating digital platforms to connect providers and consumers of products and services in two-sided markets. A particular challenge with platform business models is designing an appropriate revenue model to capture value. This paper presents a taxonomy that classifies the different dimensions and characteristics of revenue models for platform business models. A proven taxonomy development method is used that includes a review of current literature related to platform business models. The taxonomy provides a comprehensive classification of platform revenue models and is applied to a real-life case. The results of this paper include a UML class model and a final taxonomy with 14 dimensions and 64 characteristics. The paper contributes to the design process of novel platform business models and expands the understanding of how digital platforms can generate revenues.
Publisher
University of Maribor Press
Reference48 articles.
1. Bartels, N., Koch, M., & Gordijn, J. (2023). Reserach data_taxonomy for revenue models of platform business models (Version V1) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.7635726
2. Bartels, N., & Schmitt, A. (2022). Developing network effects for digital platforms in two-sided markets - The NfX construction guide. In Digital Business (Vol. 2, Issue 2, p. 100044). Elsevier BV. https://doi.org/10.1016/j.digbus.2022.100044
3. Bartels, N., & Gordijn, J. (2022). A Business model construction kit for platform business models - research preview. In V. Gervasi, & A. Vogelsang (Eds.), 13216. Requirements Engineering: Foundation for Software Quality. REFSQ 2022. Lecture Notes in Computer Science. Cham: Springer. https://doi.org/10.1007/978-3-030-98464-9_14.
4. Sharing economy business models for sustainability;Curtis;In Journal of Cleaner Production (Vol,2020
5. https://doi.org/10.1016/j.jclepro.2020.121519