Linguistic imagology as a new approach to the analysis of linguistic images: methods and theoretical aspects

Abstract

Linguistic imagology is an approach that is currently being studied in most disciplines of the humanities and social sciences. The relevance of the presented work lies in the interpretation of linguistic imagology as a disciplinary specialisation. The aim is to study linguistic imagology as a subdiscipline of linguistic sciences that deals with the study of the social image of language and its influence on language perception. To reveal the main trends in the development of imagology, emphasising its importance as a promising field in the linguistic sciences. The following results were obtained by analysing the literature. Linguistic imagology is actively developing in Ukraine and requires transversal debates on various scientific approaches. The paper investigates linguistic imagology as a sub-branch of linguistic sciences that studies the influence of the social image of language on its perception. The article examines linguistic imagology as a subdiscipline of linguistic sciences that deals with the study of the social image of language and its influence on language perception. The conclusions of the paper draw attention to the opposition between approaches that focus on social inequalities and symbolic processes. The practical significance of the work is the identification of imagology as a promising field in the linguistic sciences.