Dynamic capacities and the influence on the innovative potential of urban hotels

Abstract

The irruption in the theory of intangible assets, as one of the essential resources of the contemporary organization, places innovation management at the center of organizational strategies. Several approaches are used to study innovation from a business perspective; however, the Theory of Resources and Capacities gains strength to understand the organization. It specializes in knowledge management, the dynamics approach, and the capacity for innovation. That is why this article analyzes the state of development of dynamic capabilities in hotels in the city of the destination Havana and its effect on their innovative performance. For this, the emotional capacities are defined, and the indicators to be measured are established, taking into account the particularities of the accommodation activity. As a result, it is possible to determine the state of the dynamic capacities, and the influence of these on the innovative performance of the hotels studied is analyzed. As well as the viability of the Theory of Resources and Capacities to promote innovation in hotels.