Transformation of the concept of "power" as a basic cultural value in the media discourse of modern times in metagraphic representation

Abstract

The relevance is due to the fact that new geopolitical realities cause the transformation of basic concepts, which include the concept of "power", which has an internal conflict of content, where there is power as self-possession and power as the management of others. At the same time, the concept of "power" itself is built in various linguistic and philosophical coordinate systems. The research is based on an ethnic-psycholinguistic scientific paradigm, within which the concept of "power" is analyzed from the point of view of structure and semantics as a separate element of linguistic consciousness, actively represented in the speech activity of representatives of various linguistic cultures (Kazakh, Russian, Anglo-American, Chinese). The appeal to this concept is predetermined by the acuteness of the experience of the problem of power itself as a constantly evolving socio-political institution. The aim of the study is to model the concept of "power" in the modern linguistic consciousness of modern times with the establishment of its structural and content specificity. The complexity of the claimed topic is predetermined by the initial ambiguity of power as a social phenomenon, which includes a binary of oppositions: "I" individual and "We" collective, the ability to control oneself and the ability to control others, legitimate power and illegitimate power, ethical power due to respect and authority and the power of oppression and pressure due to fear. The metagraph of the complex socio-political basic value "power" perfectly illustrates the representation of this complex concept, demonstrating qualitative transformations in the structure of the meaning of this concept at different levels of lexico-semantic, neurasthenic and symbolic-semiological hierarchy.