The Evaluation of the Museum’s Attractiveness for Cultural Tourism from the Visitors’ Perspective: Case Analysis of the BE “Neringos Muziejai”

Author:

Jonaitienė Ernesta,Stasiunaitienė Kristina

Abstract

Cultural attractions, cultural sites and events are an important motive for travel. The participation of museums in cultural tourism is linked to their activities. Museums, adapted to the challenges of modern society: digitization, increasing the number of services for visitors, presenting and selling new educational programs, adapting to a diverse audience, have the potential to attract more visitors. The needs of the today’s user of cultural tourism are high, and museums seek to reveal cultural content in an interesting, engaging, unexpected way. The aim of the research is to evaluate the opinion of the visitors of the Budgetary Establishment (BE) “Neringos muziejai” about the attractiveness of the museum for cultural tourism. To achieve this goal, the criteria for assessing the attractiveness of the museum as an object of cultural tourism were identified. On the basis of these criteria,  the visitors’ opinions about the attractiveness of the BE ,,Neringos muziejai” for cultural tourism were evaluated. The results of the research confirmed that the visitors of the BE “Neringos muziejai” are educated, middle-aged and higher-income people, for whom it is important to spend leisure time in meaningful and interesting ways, gain knowledge and experience. In their opinion, the attractiveness of this museum for cultural tourism would be enhanced by the overall museum environment, updated exhibitions, competent staff, events in the museum, innovativeness in using modern innovations and technologies such as multimedia, virtual tours, 3D projections, smart guides.

Publisher

Vilnius University Press

Subject

General Medicine

Reference36 articles.

1. Bačkienė L., 2020, Skaitmeninis turinys ir kūrybiškas jo panaudojimas. LM ISC LIMIS. Muziejinių vertybių skaitmeninimas 2019-2020. Vilnius: VU.

2. 2. Boda G., 2016, Interaction between public and museum object, a managerial approach in the exhibition space. Journal of Humanities, Culture and Social Sciences, 2(2), 77-83. Prieiga internete: http://www.journal.faaa.ro/wp-content/uploads/2017/01/2-2-boda.pdf

3. 3. Bond N., Falk J., 2012, Tourism and identity‐related motivations: Why am I here (and not there). International Journal of Tourism Research, 15(5), 430-442. Prieiga internete: https://www.academia.edu/16374963/Tourism_and_identity-related_motivations_why_am_I_here_and_not_there_

4. 4. Brida J. G., Meleddu M., Pulina M., 2011, The attractiveness of a modern and contemporary art museum: Working Papers. Sardinia: University of Cagliari and Sassari. Prieiga internete: https://crenos.unica.it/crenos/sites/default/files/WP11-06.pdf

5. 5. Codignola F., Mariani P., 2017, Location Attractiveness as a Major Factor in Museum Visitors' choice and Satisfaction. Management Studies, 5(2), 75-90. Prieiga internete: https://www.academia.edu/30877239/Location_Attractiveness_as_a_Major_Factor_in_Museum_Visitors_Choice_and_Satisfaction

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3