FACTORS AFFECTING THE IMPLEMENTATION OF INNOVATION STRATEGIES IN A DYNAMIC ENVIRONMENT: CASE SMEs OF THE TOURISM SECTOR IN ECUADOR

Abstract

The research analyzes the factors that affect the implementation of innovation strategies in SMEs in the tourism sector in Quito as a case study. The literature review and a field study based on the Ibero-American Model of Management Excellence and the Oslo Manual are carried out, using factor analysis and econometric models. The findings show the innovation in services that depends on the promotion and communication, resources and strategy; it also shows the innovation in processes that depends on promotion and marketing, market research, organization structure and marketing.