Effect of e-cigarette taxes on e-cigarette and cigarette retail prices and sales, USA, 2014–2019

Author:

Diaz Megan CORCID,Donovan EmilyORCID,Tauras JohnORCID,Stephens Daniel,Schillo Barbara,Phillips Serena,Chaloupka Frank JORCID,Pesko MichaelORCID

Abstract

ObjectiveTo use a standardised e-cigarette tax measure to examine the impact of e-cigarette taxes on the price and sales of e-cigarettes and cigarettes in the USA.DesignWe used State Line versions of NielsenIQ Retail Scanner data from quarter 4 of 2014 through quarter 4 of 2019 to calculate e-cigarette and cigarette prices and sales in 23 US states. We then estimated how these outcomes are associated with standardised state-level e-cigarette taxes, controlling for state fixed effects, quarter-by-year fixed effects, cigarette taxes, other tobacco control policies and other state-level time-varying characteristics.ResultsA real $1 increase in the e-cigarette standardised tax increases the price of 1 mL of e-liquid between $0.43 and $0.59 depending on specification. Controlling for fixed effects and cigarette taxes, a 10% increase in e-cigarette taxes is estimated to reduce e-cigarette sales by 0.5% and increase cigarette sales by 0.1%, though both results are attenuated and statistically insignificant in a model with full controls.ConclusionsOur study finds that e-cigarette taxes increase e-cigarette retail prices by approximately half of the tax. Further, e-cigarette taxes are associated with reduced sales of e-cigarettes and increased sales of cigarettes in some specifications. Our estimates are sizably lower than from other studies using sales and survey data.

Funder

Truth Initiative

Publisher

BMJ

Subject

Public Health, Environmental and Occupational Health,Health (social science)

Reference47 articles.

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