Lucky Strike advertising: the use of ‘anaphora’ as a rhetorical device to highlight ‘smooth’ as a cigarette product descriptor

Author:

Dewhirst TimothyORCID

Publisher

BMJ

Subject

Public Health, Environmental and Occupational Health,Health (social science)

Reference33 articles.

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2. The use of rhetorical devices in advertising;Tom;J Adv Res,1999

3. The development, change, and transformation of rhetorical style in magazine advertisements 1954–1999;Phillips;J Advert,2002

4. Shapiro SJ , Wong K , Perreault WD . Basic marketing: a global-managerial approach. 10th Canadian ed. Toronto, ON: McGraw-Hill Ryerson Limited, 2002.

5. Figures of Rhetoric in Advertising Language

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