1. When I use a word . . . . Language games
2. When I use a word . . . . Information
3. Shannon CE Weaver W . The Mathematical Theory of Communication. University of Illinois Press, 1949: 35-9.
4. When I use a word ... Ordinary words with extraordinary meanings
5. Wittgenstein L . Aphorism 43. Philosophical Investigations. The German Text with a Revised Translation by Gertrude Elizabeth Margaret Anscombe. 3rd ed. Blackwell Publications, 2001: 18.