‘Proudly Canadian’ and ‘no Big Tobacco affiliation’: STLTH e-cigarette advertising and positioning in Canada

Author:

Dewhirst TimothyORCID

Publisher

BMJ

Subject

Public Health, Environmental and Occupational Health,Health (social science)

Reference22 articles.

1. Moulton D . The 2022 tobacco and vaping report: convenience, the reliable channel for a category in flux. Canada Convenience Store News, 2022: 18–20.

2. Euromonitor International . Study of the market size, characteristics, and growth trends of the vaping products market in Canada. A custom report compiled for Health Canada; 2020.

3. Available: https://www.blu.com/en/ca

4. Physicians for a Smoke-Free Canada . VEEBA: in a surprise move, PMI launches disposable vapes in Canada; 2022.

5. British American Tobacco (BAT) and retail merchandising: Vype e-cigarette promotion in Ontario, Canada

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