Call to improve transparent communication in direct-to-consumer test marketing

Author:

Gram Emma GrundtvigORCID,Macdonald Helen,Kramer Barnett,Woloshin Steven

Publisher

BMJ

Reference11 articles.

1. Maximising benefit and minimising harm of screening

2. Medical Marketing in the United States, 1997-2016

3. Detecting Cervical Precancer and reaching Underscreened women by using HPV testing on self samples: updated meta-analyses;Arbyn;BMJ,2018

4. Are you an ex-smoker? Available: https://ezra.com/lung-ct-national?utm_source=google&utm_medium=paid-search&utm_campaign=Non-Brand&utm_content=Lung+CT&utm_term=lung%20cancer%20screening&gad_source=1&gclid=EAIaIQobChMIioCrqo7KhQMV621HAR2tjQzTEAMYASAAEgIlLfD_BwE [Accessed 24 Apr 2024].

5. Lung cancer screening (PDQ®). National Cancer Institute; 2023. Available: https://www.cancer.gov/types/lung/hp/lung-screening-pdq [Accessed 25 Jan 2024].

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