Investigating the Role of Brand Orientation and Entrepreneurship Orientation on Brand Performance in Green Food Producers

Author:

Bashirkhodaparasti ramin,bagheri garbollagh hooshmand, ,

Publisher

CMV Verlag

Subject

Cell Biology,Developmental Biology,Embryology,Anatomy

Reference36 articles.

1. Relating Brandand Customer Perspectives on Marketing Management

2. “Living the brand”: brand orientation in the business‐to‐business sector

3. B2B service brand identity and brand performance

4. Entrepreneurial Orientation Theory and Research: Reflections on a Needed Construct

5. Davari, A. and S. Shahbaz Moradi. 2013. Identifying the effect of the eEntrepreneurial erientation and the organizational factors on the performance (Case study: Technical subsidiary firms of the National Iranian Oil Company (NIOC)). Journal of Entrepreneurship Development, 6(3): 125-143 (In Persian).

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