Response of high-growth enterprises to the crisis caused by the Covid -19 pandemic

Author:

Otola Iwona1ORCID,Grabowska Marlena1ORCID,Krupka Zoran2ORCID

Affiliation:

1. Czestochowa University of Technology, Faculty of Management, Poland

2. University of Zagreb, Faculty of Economics & Business, Croatia

Abstract

This paper aims to evaluate the response of high-growth enterprises (HGEs) to the circumstances caused by the COVID-19 pandemic. Adaptation to the pandemic situation presented an enormous challenge for these enterprises. The ability to exercise sound judgment affects rational decision-making and adaptation to the circumstances. The study adopts a situational theory perspective related to high-growth enterprises. Data collection was conducted twice - at the beginning of 2019, and after the third wave of the COVID-19 pandemic, in October 2021. The Generalized Estimating Equations (GEE) method was used to analyze the sample of 150 Polish HGEs. Results show that the impact of the pandemic mainly relates to the reduction or stagnation of market opportunities. The importance of human resources decreased in favor of technological and financial resources. The majority of the surveyed companies also maintained their HGE status.

Publisher

Faculty of Economics, University of Split

Subject

Strategy and Management,General Business, Management and Accounting

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