Author:
Muhammad Zulva Zeta Zaidan ,Muhammad Mujtahid ,Aam Slamet Rusydiana
Abstract
Public trust is the main key to the success of a company's product. Businesses can find out how much their products are trusted by the community through reviews as well as various public opinions that are poured on social media. This research aims to map the sentiments of people in the world towards Fintech recorded on social media platforms Twitter. The results of this study are that people show negative sentiment towards fintech. as much as 9,324 mentions negative twitter users and as many as 2,708 mentions positive towards fintech. The fintech industry especially in Indonesia, in this case, needs to respond well to things that are weaknesses so that public trust can be earned.
Publisher
Sharia Economic Applied Research and Training (SMART) Insight
Cited by
2 articles.
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1. Unveiling Sentiments: Social Media Analytics on Indonesian Startup and Fintech Discourse;2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS);2024-01-28
2. Twitter Sentiment Analysis on Green Finance;Accounting and Sustainability;2022-12-16