Dijital Çağda Sanat Deneyimi: Yüzeyselleşme, Anlam Kaybı ve Instagram

Abstract

New technologies in the digital age brought some transformations in the production, expression and experience of artwork. By integrating art and digitalization, artists and art galleries can use social media applications for promotion, marketing, interaction and participation purposes. Instagram is a prominent social network that art galleries and museums use so the audience experience art. Meanwhile, the audience can share their art experiences through photos and videos using the application. So, the user is focused on sharing on Instagram rather than having a real art experience in a physical environment, carrying the possibility of the superficialization of the art experience. This study focuses on examining the effect of social media on disrupting the art experience. To reveal the relationship between social media and the art experience, the perspectives of artists who are among the audience were consulted, and in-depth interviews were carried out with 10 artists. Although the art experience in the online environment is accepted, it has been concluded that the truly valuable experience is encountering the work in the physical environment.