E-Commerce: Adoption Barriers in Small and Medium-Sized Enterprises (SMEs) in India

Abstract

India is considered as the youth capital of the world. Globalization and the KnowledgeEconomy pose numerous challenges as well as opportunities for Small and Medium-Sized Enterprises in India. Indian labour force numbers around 500 million. Over 90% of them work inunincorporated, unorganized enterprises gaining traditional knowledge on the job.With the opening up of the economy and increase inexports, improving the productivity of the workforceis a key challenge. Therefore there is an urgency to adopt e-Commerce and become internet savvy so that production and selling goes simultaneously. In today's era when environment is changing with the blink of an eye one must work on the theme “SURVIVAL OF THE FITTEST”. SMEs need to get connected with online shoppers or else adopt E-commerce in order to have competitive advantage over others. This research paper has been written in an article form in order to discuss the important key issues related to adoption and opportunities that eCommerce offers for SMEs in India.