Abstract
The research paper examines the impact of Affiliate marketing on consumer behavior with respect to m-commerce in Delhi NCR.The research proves that trust, attitude, indignity and price perception are dependent on the gender of the consumer. The research also shows that there is a positive, high and statistically significant relation between indignity and advertisement utility and a positive, medium and statistically significant relation between Attitude and Advertisement utility, price perception and advertisement utility as well as Attitude and Price perception.
Publisher
School of Management Sciences, Varanas
Cited by
3 articles.
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1. A Study of Awareness about Affiliate Marketing and its Impact on Youth Earning Behavior in Amravati City;International Journal of Innovative Science and Research Technology (IJISRT);2023-06-05
2. Enhancing marketing capabilities using blockchain;INDUSTRIAL, MECHANICAL AND ELECTRICAL ENGINEERING;2022
3. Enrichment of affiliate marketing using K-Means clustering algorithm for early stage affiliates;PROCEEDINGS OF THE 4TH NATIONAL CONFERENCE ON CURRENT AND EMERGING PROCESS TECHNOLOGIES E-CONCEPT-2021;2021