EXAMINATION OF THE RELATIONSHIP BETWEEN HEALTH PROGRAMS PERCEPTION AND HEALTHY LIFE STYLE BEHAVIOR

Author:

DURAK Hasan Saltuk1

Affiliation:

1. DÜZCE ÜNİVERSİTESİ, SOSYAL BİLİMLER MESLEK YÜKSEKOKULU

Abstract

The main purpose of this study is to examine whether there is a relationship between the perception of health programs and healthy lifestyle behavior. It will also be examined whether the participants' perceptions of health programs and healthy lifestyle behaviors differ according to demographic groups. Data were collected from 312 housewives in the population of Ankara Province with the survey technique. Frequency, factor, regression and difference analyzes were applied to the collected data. According to the results of the regression analysis, it was revealed that trust in health programs, orientation to health services and negative perception of health status, which are among the factors of perception of health programs, are effective on healthy lifestyle behavior. There was no effect of commercial concern and advertisement dimension on healthy lifestyle behavior. According to the results of the difference analysis, the average of both the perception of health programs and the perception of healthy lifestyle behavior of the low-income group, university graduates and the 18-25 age group is lower than the other groups. However, the perception average of the other groups was higher.

Publisher

Guncel Pazarlama Yaklasimlari ve Arastirmalari Dergisi

Reference35 articles.

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