1. RANA SOBH IS ASISTANT PROFESSOR OF MARKETING IN THE COLLEGE OF BUSINESS & ECONOMICS AT QATAR UNIVERSITY. HER RESEARCH INTERESTS ARE IN THE AREA OF CONSUMER MOTIVATION, CONSUMER CULTURE, AGING, GLOBALIZATION, AND THE REDEFINITION OF CONSUMER IDENTITIES IN TRANSITIONAL SOCIETIES.
2. RUSSELL W. BELK IS KRAFT FOODS CANADA CHAIR IN MARKETING AT THE SCHULICH SCHOOL OF BUSINESS, YORK UNIVERSITY, CANADA. HIS RESEARCH INTERESTS FOCUS ON ADVERTISING AND PROMOTION, BRANDING, CONSUMER BEHAVIOR, CONSUMER CULTURE THEORY, CULTURE AND CONSUMPTION, GLOBALISM, MARKETING RESEARCH, AND QUALITATIVE METHODS.