Research on the Impact of the Olympic Games Based on AHP and EWM

Abstract

In the face of the fierce competition for the right to host the Olympic Games, which is slowly diminishing, it is important to show the world the various impacts of hosting the Olympic Games to get out of the difficult situation and succeed a model is established. To solve this model, the most important Olympics Impact Measurement Model was first established. The Analytic Hierarchy Process Method and Entropy Weight Method were used to determine the weights of the main aspects and each small indicator, which were then used to derive corresponding indicators for the Summer and Winter Olympic Games. In both cases, the secondary indexes for sorting were economy, social psychology, and construction. The tertiary indicator with the highest weight was broadcasting revenue, while sponsorship revenue and tourism revenue followed closely. These indicators were found to be most effective in measuring the impact of hosting the Olympic Games. Overall, this model presents a comprehensive approach to measuring the impact of hosting the Olympic Games and provides a valuable tool for countries looking to secure the right to host this globally acclaimed event.