Factors Influencing Individuals’ Online Shopping Behavior: A System Review

Abstract

In the information era, people’s online consumption has been increasingly common. In recent years, since COVID-19 has affected people’s shopping behaviors offline to avoid unnecessary social contact, online shopping has become an essential part of people’s lives. Researches suggest that there are plenty of factors that have an effect on people’s action of consuming on the Internet. Those factors influence people’s behavior in a different way from offline shopping. This research aims at the cause that influences people’s online shopping behavior. In this review, an analysis based on present research will aim at people’s behavior affected by the online shopping model. Unlike offline stores, online shopping can offer people the unique consumption practice and shopping experiences. This article provides cohesive knowledge about research on how online shopping influences and changes people’s shopping behaviors. The results reveal people’s changes in shopping behaviors during consumption online and provide basic information for further studies.