The Innovative Path of Short Video Production for Facilitating the International Communication of Chinese Excellent Traditional Culture: A Tripartite Framework Analysis

Abstract

The excellent traditional Chinese culture is a profound and multifaceted domain that boasts an extensive and vibrant historical trajectory. This heritage is endowed with a unique appeal and holds an inexorable fascination for individuals worldwide. As such, the advancement of the "going out" policy in China to reinforce the dissemination of its traditional culture has become one of the paramount strategic pursuits of the country. The emergent technique of short video production presents a new and innovative modality to transform and amalgamate traditional culture into a compelling visual and auditory language, thereby presenting this rich legacy on the short video platform to resonate with audiences overseas. Yet, despite these promising prospects, the international communication of the excellent traditional Chinese culture faces several limitations and imperfections. To address these shortcomings, this paper undertakes a rigorous exploration of the innovative path of short video production, scrutinizing its potential to bolster the dissemination of Chinese traditional culture on a global scale. To this end, this study adopts a tripartite framework, scrutinizing the communication subject, content, and channel of short video production in order to provide a comprehensive and nuanced analysis of the challenges and opportunities that lie ahead. Drawing on theoretical perspectives, empirical evidence, and practical insights, this paper offers novel and instructive guidelines and recommendations to facilitate the international communication of excellent Chinese traditional culture. Ultimately, this research aims to advance the understanding of the potential of short video production in transcending cultural boundaries and promoting the intercultural dialogue that lies at the core of global communication.