Models and approaches for the integration of the digital economy and the cultural tourism industry

Abstract

As an ancient country with five thousand years of civilization, China is also one of the countries with the richest cultural heritage resources in the world. These cultural resources carry the unique cultural genes of the China, and at the same time, they also provide important resources and development ideas for the integration of Chinese culture and tourism industry. Along with the progressive integration of culture and tourism industry, the development mode of “promoting tourism with culture and highlighting culture with tourism” has been widely recognized by all walks of life, which has not only enriched the resources, but also promoted the high-quality development of tourism industry, and tourism industry has also provided important assistance to the dissemination of culture. It can be said that the integrated development of culture and tourism is an inevitable trend of the times. The rapid development of the digital economy will set off a wave of transformation in the cultural and tourism industry, and the digital construction and intelligent development of the cultural and tourism industry will also become a new direction.