Abstract
This study focused on the similarities and differences in competitive strategies between two e-commerce platforms Taote and PDD. The full text is composed of four chapters. The first chapter summarizes the current situation of e-commerce in China, then puts forward the research problem, and clarifies the research significance from the practical and academic perspectives. The second chapter briefly introduces the background and development of Taote and PDD. The third chapter focuses on Taote and PDD’s competitive strategies from traffic distribution logic, commodity supply side and user operation methods, and analyzes and compares the two platforms with examples to find their similarities and differences. The fourth chapter summarizes the full text and puts forward further research directions.
Publisher
Darcy & Roy Press Co. Ltd.
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