Research on the Profit Model of Virtual Idols - Taking Bilibili as an Example

Abstract

As a new product in today’s economic environment, virtual idols have a significant role in driving the economic growth of the industry. However, although the virtual idol industry has produced considerable profits, the virtual idol industry is still in its formative years and there are many immaturities, and there is still much to explore in terms of the profitability of the virtual idol industry. The profitability model of its virtual idols in Bilibili has significant implications for the development of China’s virtual idol industry. This paper firstly compares the development history of Bilibili’s virtual idols. After that, we analyze the profit model of Bilibili virtual idols from five aspects. Finally, by pointing out the shortcomings of the development of the Bilibili virtual idol industry, the future development of China's virtual idol industry will be a prospect and relevant suggestions will be given.