Research on the Profit Model of Tiktok Live Broadcast E-commerce Platform

Abstract

With the arrival of the 5G era, the live broadcast e-commerce market, an important emerging market, has greatly impacted the traditional market. In the research significance based on the theoretical value level, it is undeniable that there are many academic topics and papers on the analysis of Tiktok’s profit model. Still, only some in-depth studies analyze Tiktok’s profit model from a long-term perspective. This paper takes the Tiktok live broadcast e-commerce platform as the research object, studies the profit model of Tiktok from three aspects: Tiktok advertising marketing competition, online celebrity live broadcast and reward, and discusses the competition strategy of Tiktok three aspects: big data algorithm, platform integration method, and preventing multiple ownership of live broadcast e-commerce. Finally, it proposes to build a professional after-sales team; Optimize and improve the supervision system; Cooperate with the counterfeit identification platform; Promote through big data analysis; Tiktok lives broadcast e-commerce platform needs innovation and other suggestions.